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Case Study: eXpand Marketing
eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build market leading positions. Holmes also provides advisory...
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When knowing too much is a liability
By Jerry Rackley I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the most practical and relevant marketing lessons learned...
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Navigating Through the Marketing Wilderness
By Jerry Rackley I just returned from vacation where I was truly able to disconnect. Good vacations restore and sharpen you, and this one was no exception. But it’s hard to completely disassociate...
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Fortune Cookie Marketing Advice
By Jerry Rackley For all that Ralph Waldo Emerson was, he was no marketer. He famously said, “Build a better mousetrap and the world will beat a path to your door.” I’d love to debate Ralph about...
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Marketo’s LaunchPoint
By Jerry Rackley Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint, described by the company as a complete ecosystem of marketing solutions. What are the...
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The Power of Community
By Jerry Rackley I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use...
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The Daily says farewell
By Jerry Rackley Love him or hate him, Rupert Murdoch is a media mogul. When he launched The Daily about a year ago, who knew that we’d be writing its epitaph so soon? The Daily was a bold venture...
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Demand Metric Yearbook – 2012
By Jerry Rackley Once again, the ball has dropped in Times Square and we’re living in a new year. Having survived the Mayan apocalypse, most of us are trying to remember to write “2013” when we date...
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Marketing in 3D
By Jerry Rackley In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions. The characters in the book live in a two-dimensional world called Flatland,...
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Social Media: Boost Customer Loyalty
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale. With the...
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Look who’s 30 (thousand)!
By Jerry Rackley Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark! This may sound like we’re bragging. To be honest, we’re feeling pretty good...
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Welcome to the new Demand Metric Marketing Community
By Jerry Rackley If you visit the Demand Metric website today, you’ll notice a change. We’ve been working quietly, behind-the-scenes for months building some serious new online infrastructure: a...
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An Interview with Jerry Rackley on Knowing your Customers, Content Marketing...
Below is an interview with Demand Metric’s very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of...
View ArticleFrom Sales “Data” to Sales Intelligence
By Clare Price We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally sophisticated in tracking, analyzing and predicting...
View ArticleMeasurable Marketing: Why Marketing Data Matters
So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But before turning the key on that bad boy, step back and ask...
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